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In 1982, Jacques Jolivet, a wine négociant, acquired a small company in Pouilly sur Loire, Fine Wines of the Loire Valley, and entrusted the management to his son Pascal. Five years later, Pascal Jolivet launched his own brand in Sancerre.

In 1991, Pascal and his first enologist, Luc Soty, produced the winery's first vintage.  They worked with natural fermentation using 100% indigenous yeasts and controlling the fermentation temperature.  Thanks to this technique, the winery quickly developed its own authentic style, and for two consecutive years—1995 and 1996—it made Wine Spectator's list of the top 100 wines.

In 2000, Pascal Jolivet decided to build a new winery, which employs gravity-assisted methods throughout the winemaking process, from grape reception to bottling.

Nowadays, the winery owns 65 hectares: 42 in Sancerre, 8 in Pouilly Fumé and 15 in Touraine.